Associate Director - Media-Remote

Company: Pearson
Location: Flagstaff
Posted on: April 3, 2021

Job Description:

Description AD-Media /Orlando/Remote Specific locations At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. Plus, start enjoying your employee benefits from day 1! We value diversity and inclusion We value the power of inclusive culture, so we embed diversity and inclusion in everything we do. Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive. To learn more about Pearson's commitment to a diverse and inclusive workforce please click here The Power of Difference This role can be located in Orlando or REMOTE in specific locations below, preferable eastern timezone compatible

• Summary The Associate Director, Media is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction. General Responsibilities Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports Provides insights which facilitate the development of plans for product promotion Executes against vendor marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives Creates buy in from multiple constituents in a collaborative cross-functional environment Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications General Qualifications: 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education Minimum of 5 years of experience in Digital Media, working in platforms such as: Google Ads Microsoft Ads Facebook & Instagram Ads LinkedIn Ads Google Marketing Platform (SA360, DV360, Campaign Manager) Google Analytics (GA360, Google Optimize) The Trade Desk Yieldmo CTV Minimum of 2 years of experience in team and/or vendor management Sr. level position requires expert level experience in the following areas: Experience within the higher education industry a plus Project management skills, direct and coordinate the work of project teams Digital marketing for lead generation, channels, sources, best practices and KPI's Generate strategic media initiatives, develop & recommend media plans Web analytics and a/b testing applications a plus (Google Analytics GA, Optimizely, Hotjar) Proficiency with Microsoft Office and strong working knowledge of Excel Primary Location : US-FL-Orlando If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Flagstaff , Associate Director - Media-Remote, Advertising , Flagstaff, Arizona