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Sr. Director, Learner Engagement

Company: Pearson
Location: Flagstaff
Posted on: April 4, 2021

Job Description:

Description We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. Summary The newly created Sr. Director, Learner Engagement, will report to the VP, Marketing and is responsible for architecting and optimizing learner experience across touchpoints to maximize the yield of learners for Pearson and Partners. Pearson is pivoting to become a strong Customer Centric company. The selected individual will manage CRM engagement across learner's lifetime and develop a data strategy to allow Pearson to achieve competitive advantage in the marketplace. This individual will play a key role in building differentiated Pearson brand experience across customer touch points and support efforts to digitize the learner journey. Data is the oxygen of the modern marketing practice. The selected individual will play a key role in driving our Customer Data strategy and drive our personalization, database marketing, and segmentation marketing executions to maximize CLV of our learner portfolio. This leader will have the opportunity to reshape an existing team to more effectively compete in the modern educational marketplace. A player/coach leadership orientation is required to paint a vision of what is possible while also coaching team members through the adjustment phase. This is an opportunity to build a high-performance organization in a critical area for Pearson's continued evolution. Similarly, this leader will play a critical role in supporting POL's transition to a market leading consumer education brand. A senior level role, he/she will prepare and present Executive level presentations and reports which interpret consumer behavior, market opportunities/conditions, marketing results, trends, and media investment levels. They will use their industry knowledge of media planning, media buying, branding and client relationship management to influence partners towards efforts which drive and improve results. Negotiation acumen is a core element of the Vice President, Media Investment's role and will play an integral part in influencing internal and external stakeholders towards reaching objectives. This is Senior/Management level position which requires expert knowledge in leading a creative agency, client relationships, and the ability to work independently. The Sr. Director, Learner Engagement is responsible for resource planning and management including hiring, training, coaching, developing, objective setting and performance management. Their role is to develop a positive environment and contribute constructively and meaningfully to the organizational culture. KEY RESPONSIBILITIES The selected individual will help Pearson's ongoing evolution and bring our vision to life via more modern marketing to efficiently identify, acquire, retain, and monetize global learners Build a World Class Brand/Marketing

  • Customer at the core
  • Value for Pearson, Institutional partners, and global teachers
  • Best in class, CPA/CLV's in the Education Vertical Innovate New Business Models
    • New, refined, more engaging experiences Adopt More Modern and Capable MarTech with an Eye on Data
      • Aggressively up-level current OPM operating model and skills to support B2C and partner campaigns
      • Customer Data Management Infrastructure to manage learners across lifecycle Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications General Qualifications 4-year degree from an accredited institution in Marketing, Business Administration or related field. MBA preferred. Minimum of 5 years managing high performing teams, with a minimum of 3 years of experience managing teams remotely. Minimum of 10 years' experience in media planning, brand strategy, account management and/or related field with proven ability to provide specific experience in the following areas:
        • Management across large and diverse teams with extensive experience in the following areas:
        • Initiating and managing large scale and complex projects across numerous cross functional and central marketing teams.
        • Excellent strategic problem solving, negotiation, and influencing skills to guide team discussion with consideration of multiple factors and stakeholders
        • Advanced brand management and brand campaign experience for tier 1 brands.
        • Seen as an authoritative expert in media, delivering consistent innovation in the online media space
        • Must have experience contributing to the building of large, well-recognized brands Outstanding interpersonal and analytical skills with a high degree of maturity and professionalism Customer service orientation with specific experience in handling high-profile, high-demand, senior level Academic Partners. High degree of personal ownership and accountability to consistently deliver results in a fast paced and high-profile environment Demonstrated ability to consistently exceed targets Supervisory Responsibilities Direct management of team and/or external agencies Primary Location : US-FL-Daytona If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Flagstaff , Sr. Director, Learner Engagement, Executive , Flagstaff, Arizona

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