Associate Director Conversion Optimization
Company: Pearson
Location: Flagstaff
Posted on: April 9, 2021
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Job Description:
Associate Director Conversion Optimization - ( 2104929 )
Description UX and Conversion Testing Manager Remote/Orlando/All
locations At Pearson, we're committed to a world that's always
learning and to our talented team who makes it all possible. From
bringing lectures vividly to life to turning textbooks into laptop
lessons, we are always re-examining the way people learn best,
whether it's one child in our own backyard or an education
community across the globe. We are bold thinkers and standout
innovators who motivate each other to explore new frontiers in an
environment that supports and inspires us to always be better. By
pushing the boundaries of technology - and each other to surpass
these boundaries - we create seeds of learning that become the
catalyst for the world's innovations, personal and global, large
and small. Plus, start enjoying your employee benefits from day 1!
We value diversity and inclusion We value the power of inclusive
culture, so we embed diversity and inclusion in everything we do.
Pearson promotes a company culture where differences are embraced
as strengths, opportunities are equal and accessible, consideration
and respect are the norm, and all employees are given the chance to
reach their full potential. Through our talent, we believe that
diversity and inclusion make us a more innovative and vibrant
company. People are at the center of our company. We are committed
to a sustainable environment and workplace ecosystem where talent
can learn, grow, and thrive. To learn more about Pearson's
commitment to a diverse and inclusive workforce please click here
The Power of Difference Summary The CRO Manager/ UX Testing Manager
is responsible for defining the market opportunities, marketing, &
analysis/optimization of the organization's services and/or
products which may include consumer & market insights, digital
marketing, advertising, and analytics. He or she may be allocated
to focus on a particular component of the marketing life cycle and
or channel. This is Senior/Management level position which requires
expert knowledge and little to no instruction as well as cross
collaboration with varying teams included but not limited to web
conversion, development, creative services, and specific channel
owners. The ability to set a vision, lead a team with a focus on
UX/UI, and stay on top of industry shifts. This role can also be
client-facing from time to time. General Responsibilities
Responsibilities are applicable based on the position focus/channel
Helps to identify, analyze/execute new and potential
product/services, markets, and advertising opportunities. Collects
and analyzes data on established and prospective customers,
competitors, and marketing channels/sources. Prepares reports that
interpret consumer behavior, market opportunities/conditions,
marketing results, trends, and investment levels. Investigates &
evaluates marketing methods, consumer insights, advertising
channels, and their results in an effort to continually improve
results. Prepares & presents materials/findings both internally and
externally for the marketing focus/channel he or she supports.
Provides insights which facilitate the development of plans for
partner promotion Executes against partner marketing plans to
deliver results that exceed defined objectives Provides World Class
Marketing Client Service Management by creating synergies with our
internal teams & Academic Partners which empower us to exceed our
objectives. Creates buy in from multiple constituents in a
collaborative cross functional environment Pearson is an Equal
Opportunity and Affirmative Action Employer and a member of
E-Verify. All qualified applicants, including minorities, women,
protected veterans, and individuals with disabilities are
encouraged to apply. Qualifications Qualifications General
Qualifications 4-year degree from an accredited institution in
Marketing or equivalent discipline OR appropriate combination of
experience and education Minimum 5 years' experience in web/UI/UX
conversion optimization Minimum 3 years' experience managing a team
of Conversion Analysts. Sr. level position requires expert level
experience in the following areas: Advanced knowledge of web
analytics and online testing applications such as Google Analytics
& Tag Manager, Optimizely, Adobe Target, Crazyegg, Google Optimize
360 etc. Experience with user feedback platforms such as
UserTesting, Qualaroo, Loop11, Kampyle, etc. Experience with
testing and optimizing responsive design for mobile sites and
landing pages Experience with the development, management,
analysis, reporting and forecasting of media campaigns Experience
in digital marketing for lead generation, channels, sources, best
practices and KPI's Strong foundation in statistics with analytical
& problem solving skills Deep knowledge of paid (PPC) and organic
(SEO) search practice and methodology, including architectural and
design competencies, content and writing Experience within
education industry a plus Supervisory Responsibilities Will
supervise a team of Conversion Analysts Pearson is an Equal
Opportunity and Affirmative Action Employer and a member of
E-Verify. All qualified applicants, including minorities, women,
protected veterans, and individuals with disabilities are
encouraged to apply. Primary Location : US-FL-Daytona If you are a
qualified individual with a disability and are unable or limited in
your ability to use or access this site as a result of your
disability, you may request reasonable accommodations by emailing
ppsmhr@pearson.com . Please follow the links to "EEO is The Law" ,
which describes the Federal laws prohibiting job discrimination
based on race, color, sex, national origin, religion, age, equal
pay, disability or genetic information, and the "EEO is the Law
Supplement" which has additional information for Federal
Contractors. The Pay Transparency Nondiscrimination Provision
provides applicants and employees notice that Pearson will not
discriminate against them for inquiring about, discussing or
disclosing their pay or, in certain circumstances, the pay of their
co-workers. Pearson is an Equal Opportunity and Affirmative Action
Employer and a member of E-Verify. All qualified applicants,
including minorities, women, protected veterans, and individuals
with disabilities are encouraged to apply. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity and/or
expression, genetic information, disability status, veteran status,
national origin or any other characteristic protected by law.
Keywords: Pearson, Flagstaff , Associate Director Conversion Optimization, Executive , Flagstaff, Arizona
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