Marketing and Communications Manager
Company: SenesTech Inc.
Posted on: November 29, 2019
Job Title: Marketing and Communications Manager Department:
Marketing Reports to: Director of Marketing FLSA Status: Exempt
Summary: SenesTech, Inc. is a platform life sciences company
specializing in reproductive physiology. We are currently
commercializing our first product, ContraPest--, a liquid
fertility-management bait that will profoundly change the world via
animal pest population management. We are currently applying our
revolutionary technology to the control of rats in both
agricultural and urban settings. To learn more, visit our website
at www.senestech.com. Provide marketing services support to
marketing and sales teams. Generally, this position will provide
support to the Director of Marketing and as part of the role will
interact with sales, customer service, regulatory and 3rd party
vendors. Essential Duties & Responsibilities: Build and manage lead
generation campaigns and lead nurturing activities and processes
for sales. This includes list cleaning and management in Excel, ERP
and email marketing software. Coordinate media planning for print
and online advertising while staying within budget guidelines as
well as researching and finding new opportunities. Manage logistics
and planning for on-and-offsite events and tradeshows. Manage,
coordinate and contribute to the creation of quarterly external
communications. Build and maintain press release schedule, write
press releases and distribute through trade and web channels.
Develop and maintain strong working relationships with Marketing,
Sales and Customer Service teams and vendor contacts. Manage
projects in accordance with prescribed marketing expense budgets.
Coordinate the creation of digital content (e.g. website, blogs,
press releases and podcasts), through clear and compelling product
and brand copy that maintains a strong online company voice through
social media. Plan and execute all digital marketing, marketing
database, email marketing automation, social media and display
advertising campaigns, with preference toward end-to-end campaigns.
Design, build and maintain our social media presence with clear
objectives, goals, metrics and reporting for each channel. Measure
and report performance of all marketing campaigns, assess against
goals (ROI and KPIs) and utilize metrics to continuously instrument
conversion points and optimize user funnels and campaigns. Utilize
strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points,
including competitive research to identify our strong points and
opportunities. Collaborate with Marketing and Commercialization
teams to ensure product and brand consistency with aligned
messaging and optimized user experience. Collaborate with agencies
and other vendor partner to create appealing graphics that
complement text and other assets i.e. video, infographics, etc.
Update product and brand information as needed (both on our
websites and other online resources), ensuring all platforms within
the business communicate with each other to remove discrepancies.
Execute a range of automated marketing campaigns based on business
criteria to optimize awareness and conversion to delivering a
steady stream of qualified leads to sales organization. Carrying
out A/B testing on automated marketing campaigns and segment
audiences to optimize campaigns and increase effectiveness. Special
projects as assigned. Core Competencies : Outstanding communication
skills, both oral and written, as well as excellent interpersonal
skills. Excellent project management skills and great attention to
detail. Independent judgment is required to plan, prioritize, and
organize workload, and ensure projects are delivered
on-time/complete. Must be able to work in a fast-paced environment.
Must be able to work independently and as part of a team to
accomplish goals and objectives. Self-starter who is able to
interact and communicate with individuals at all levels of the
organization, as well as with external customers and suppliers.
Basic knowledge of MS Office tools (Outlook, Word, Excel) required;
Basic knowledge Adobe Creative Suite software required. This
includes Adobe InDesign, Photoshop and Illustrator.
Experience/comfort writing basic marketing copy for the web is also
preferred. Willingness and ability to learn our business, our
markets, our Sales organization and our customer base to the degree
necessary to support the initiatives outlined. Strong analytical
mindset and project management skills. An ability to multitask and
perform under tight deadlines. Strong verbal and written
communication skills. Familiarity with online marketing campaigns.
Basic keyword search knowledge. Time-management abilities. Relevant
industry experience would be a strong advantage. Excellent email
marketing and campaign experience is essential. Required Education
& Experience: Bachelor's or Master's degree preferably in marketing
or communications, or equivalent work experience. Working knowledge
analytical skills and data-driven thinking. Up-to-date with the
latest trends and best practices in online marketing and
measurement. Solid knowledge of Photoshop, Audacity or other media
editing software, and experience with visual communication
principles. Familiarity with web design and content management
systems, including WordPress, and Customer management systems
including Bizowie, Salesforce, etc. Previous experience using
Marketing Automation platforms such as Marketo, Pardot and Hubspot,
MailChimp. Proven work experience as a Product Copywriter,
Copywriter or similar role. Physical Demands & Travel Requirements:
Most work is performed while sitting or standing at a desk with a
computer. Ability to use standard office equipment including
computer, telecommunications equipment, desk or cell phone, copier,
and fax machines. Most office work is performed while seated,
although occasional periods of standing, walking, bending or
carrying light objects (up to 40 lbs) are required. May be required
to travel up to 15% of the time. Salary: $48,0000-$52,000 per year.
SenesTech is a publicly-traded company and stock options may also
be available as supplemental, performance-based compensation.
Keywords: SenesTech Inc., Flagstaff , Marketing and Communications Manager, Executive , Flagstaff, Arizona
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