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Marketing Web Content Creator, Int

Company: Inside Higher Ed
Location: Flagstaff
Posted on: February 19, 2021

Job Description:

Job Title: Marketing Web Content Creator, Int Location: Marketing Department Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 605195 Workplace CultureNAU is a community devoted to student success and sustained by an unshakable commitment to our shared mission, vision, and values. We-faculty, staff, and administrators-thrive by combining our efforts and working side by side to further NAU's culture of excellence.Special InformationFor consideration please include three writing samples: two digital and one print, with your application and resume.Immigration Suppt/SponsorshipNAU will not provide any U.S. immigration support or sponsorship for this position.Job DescriptionReporting to Writing and Editing Manager, this position will be located in the University Marketing department. This role requires development of written content for the NAU website and collaborates with units across the institution on relevant, appealing content for implementation of marketing plans. The ideal candidate for this position is experienced in professional writing for digital marketing and possesses excellent writing and editing skills.The web content creator is responsible for:

  • Developing high-quality marketing content for NAU web pages, other digital media, and digital marketing campaigns to support the university's strategic marketing and communication goals
  • Applying sophisticated digital media skills to web content publishing
  • Ensuring web content is communicated consistently through the NAU brand voice and style following the brand guidelines
  • Using data to inform best practices in marketing communications, including testing message effectiveness, analyzing campaigns, and translating anecdotal or qualitative data into recommendations and plans for creating and revising digital communication approach and the content.
  • Managing marketing content projects as assigned
  • Assisting in development and coordination of marketing research analysis and results and contributing to development of long-range marketing plans
  • Contributing as a team member to advance the priorities of the unit and universityMinimum Qualifications
    • Bachelor's degree in marketing or communications AND five years of experience in written content creation for digital platforms at various scales; OR
    • Bachelor's degree in English AND five years of experience in digital marketing and communication content creation; OR
    • Any equivalent combination experience, training and/or education.Preferred Qualifications
      • Demonstrate experience and extensive knowledge in web content development for marketing purpose
      • Ability to create editorial content that is optimized for digital communication
      • Strong background in writing and editing
      • Proficiency in WordPress
      • Well versed in the conventions of AP and The Chicago Manual of Style
      • One to three years' experience in higher education marketing, admissions/enrollment or web developmentKnowledge, Skills, & Abilities
        • Knowledge of best practices in marketing and digital communications
        • Demonstrated professional writing skills and the ability to adapt style to a variety of topics and situations
        • Superior editing skills: excellent grammar, spelling, and proof-reading skills
        • Ability to work efficiently with faculty, staff, higher education leadership, and other constituents
        • Demonstrated ability to translate academic content to non-academic audiences
        • A demonstrated understanding of the culture, structure, and principles of institutions of higher education
        • Commitment to providing excellent customer service and desire to support the success of our students.
        • Ability to manage multiple small projects simultaneously with large project obligations
        • Strong interpersonal skills, the ability to communicate effectively in written, oral, and digital formats
        • Demonstrated project management skills and experience working with project management systems
        • Critical thinking skills
        • Proficiency in Microsoft Office and Adobe products
        • Familiarity with visual communication principles and experience working with graphic designers, photographers, and videographers
        • The ability to work effectively with people from a variety of culturally diverse backgroundsBackground InformationNorthern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check.Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States.Finally, each year Northern Arizona University releases an . The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus and NAU-Fort Defiance as these campuses have on-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities. If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.SalaryThe budgeted salary amount is $41,000 - $53,000.**The starting salary will be determined by the qualifications of the selected applicant balanced with departmental budget availability, internal salary equity considerations, and available market information.FLSA StatusThis position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.BenefitsThis is a Classified Staff (CLS) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System; paid vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available on the . Classified Staff employees are in a probationary status for their first six months at NAU.NAU is a tobacco and smoke-free campus.Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees are on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. Additionally, new employees will begin participating in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, on the first of the pay period following 6 months after the new employee's start date. Learning and DevelopmentYour career at Northern Arizona University includes the opportunity for professional development. includes courses to be completed within the first 30 days. If your position includes the supervision of a benefit-eligible employee, we offer the NAU Supervisors Academy for you to complete within your first 2 years. Application DeadlineOpen until further notice.How to ApplyTo apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on the or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets. If you are an individual with a disability and need reasonable accommodation to participate in the hiring process please contact the Office of Equity and Access at: 928-523-3312/TDD - 928-523-1006 or PO Box 4083, Flagstaff AZ 86011.Equal Employment OpportunityNorthern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.

Keywords: Inside Higher Ed, Flagstaff , Marketing Web Content Creator, Int, Other , Flagstaff, Arizona

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