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Digital Marketing (Media) Coordinator, Int./Sr.

Company: Inside Higher Ed
Location: Flagstaff
Posted on: February 19, 2021

Job Description:

Job Title: Digital Marketing (Media) Coordinator, Int./Sr. Location: Marketing Department Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 605181 Workplace CultureNAU is a community devoted to student success and sustained by an unshakable commitment to our shared mission, vision, and values. We-faculty, staff, and administrators-thrive by combining our efforts and working side by side to further NAU's culture of excellence.Special InformationTwo candidates will be selected for this position. Salary and title level dependent upon experience.For consideration, please include a completed application along with your cover letter and resume. Immigration Suppt/SponsorshipNAU will not provide any U.S. immigration support or sponsorship for this position.Job DescriptionNorthern Arizona University's Marketing Department is seeking two qualified individuals to join our digital marketing team as digital marketing coordinators. These roles will report to the website manager and will plan and execute digital marketing initiatives on NAU's web properties, with a primary focus on applying and maintaining SEO best practices through keyword research, regular page audits, and the implementation of new content.Typical duties and responsibilities

  • Contribute to online content development by optimizing, publishing, and maintaining high-quality content across NAU web properties that adheres to university web governance and brand standards.
  • Perform regular webpage audits to track keyword and page performance, and optimize on-page content in accordance with SEO best practices, to strengthen NAU's organic search presence.
  • Resolve technical issues related to the proper display of content and website features.
  • Optimize web content for end user performance: assure hyperlink integrity, image quality, and consistent page layout.
  • Assist with quality assurance and user acceptance testing for website updates in staging and production environments to confirm page elements are accurate and functioning correctly.
  • Verify web properties are compatible across browsers and mobile devices.
  • Collaborate with stakeholders across the Marketing Department-including project management, client services, and content/creative teams-to support web initiatives.
  • Review and recommend edits to copy and content developed by NAU marketing vendors for PPC, landing page, conversion rate, content marketing, and web development initiatives.
  • May design and develop landing pages and provide other support for paid media campaigns.
  • May assist with reputation management-related monitoring and response.Additional responsibilities for Digital Marketing Coordinator, Senior
    • Performs all of the above responsibilities with more autonomy.
    • Has more responsibility for collaborating with Marketing Department stakeholders to support web initiatives.
    • Assists Manager with coordination of day-to-day web team operations.
    • May supervise student or temporary employees.Minimum QualificationsDigital Marketing Coordinator, Intermediate
      • Associate degree in Marketing, Communications, or related field.
      • 2-4 years of related work experience.
      • Demonstrated organizational skills.Digital Marketing Coordinator, Senior
        • Bachelor's degree in Marketing, Communications, or related field.
        • 3-5 years of related work experience.
        • Certification in web technology (WebProfessionals.org), HTML/CSS (W3 schools), web accessibility (accessibilityassociation.org), or similar.Preferred Qualifications
          • Bachelor's degree in Marketing, Communications, or related field.
          • 3-4 years of related work experience.
          • Experience working in a higher education environment.
          • WordPress proficiency. Knowledge, Skills, & Abilities
            • Experience using CMS platforms, such as WordPress, to publish web content.
            • Knowledge of and experience implementing SEO strategies across multiple types of web properties.
            • Working knowledge of routine digital media tools, processes, and concepts, including web analytics & reporting, photo and video editing, digital content curation, digital advertising, email marketing, and relevant social media applications.
            • Demonstrated experience writing for the web, including knowledge of SEO best practices and AP writing style.
            • Familiarity with digital marketing tools including Google Keyword Planner, SEMrush, SEOquake, and Google Analytics.
            • Proficiency in Google-Suite products including Docs, Sheets, Slides, Data Studio, Drive, etc.
            • Skill in preparing media reports and summaries.
            • Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
            • Strong attention to detail and accuracy of content.
            • Balances competing priorities.
            • Demonstrates problem solving, organizational, and analytical capabilities.
            • Analyzes non-routine situations and anticipates issues.
            • Communicates effectively.
            • Promotes a diverse, inclusive environment.Background InformationNorthern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check.Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States.Finally, each year Northern Arizona University releases an . The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus and NAU-Fort Defiance as these campuses have on-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities. If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.SalaryThe budgeted salary amount is $47,000 - $59,000 **The starting salary will be determined by the qualifications of the selected applicant balanced with departmental budget availability, internal salary equity considerations, and available market information.FLSA StatusThis position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.BenefitsThis is a Classified Staff (CLS) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System; paid vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available on the . Classified Staff employees are in a probationary status for their first six months at NAU.NAU is a tobacco and smoke-free campus.Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees are on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. Additionally, new employees will begin participating in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, on the first of the pay period following 6 months after the new employee's start date. Learning and DevelopmentYour career at Northern Arizona University includes the opportunity for professional development. includes courses to be completed within the first 30 days. If your position includes the supervision of a benefit-eligible employee, we offer the NAU Supervisors Academy for you to complete within your first 2 years. Application DeadlineOpen until further notice.How to ApplyTo apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on the or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets. If you are an individual with a disability and need reasonable accommodation to participate in the hiring process please contact the Office of Equity and Access at: 928-523-3312/TDD - 928-523-1006 or PO Box 4083, Flagstaff AZ 86011.Equal Employment OpportunityNorthern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.

Keywords: Inside Higher Ed, Flagstaff , Digital Marketing (Media) Coordinator, Int./Sr., Other , Flagstaff, Arizona

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