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Sr. Paid Search Specialist -Remote

Company: Pearson
Location: Flagstaff
Posted on: April 9, 2021

Job Description:

Description At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. (The role is remote for specific locations listed below) Summary The Sr. Paid Search Specialist is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. General Responsibilities Responsibilities are applicable based on the position focus/channel Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities. Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources. Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports. Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
    • Creates buy-in from multiple constituents in a collaborative cross-functional environment Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications Qualifications - External General Qualifications
      • 4-year degree from an accredited institution in Marketing, MIS or equivalent discipline OR combination of education and
      • Minimum 3 years of paid search experience with Google Ads (Re-marketing, Display, Search) Bing Ads, Facebook Traditional & Sponsored Ads and LinkedIn Advertising. Experience managing at least 50k per month in paid search spend. Experience with Google analytics, A/B and Multivariate testing applications. Knowledge of web usability, user experience, and conversion optimization preferred. Basic HTML/CSS; CMS (wordpress) experience preferred Ability to create buy-in from multiple constituents in a collaborative cross-functional environment Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
        • Professional oral and written communication skills for effective contact and presentation with stakeholders; including management, marketing, creative, production, external clients and outside vendors. Strong knowledge of Microsoft Excel and Office products (Word, Power Point). Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines. Supervisory Responsibilities None Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Primary Location : US-FL-Orlando If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Flagstaff , Sr. Paid Search Specialist -Remote, Other , Flagstaff, Arizona

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