Digital Media Coordinator, Intermediate (multiple openings)
Company: Northern Arizona University
Location: Flagstaff
Posted on: January 24, 2023
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Job Description:
Job TitleDigital Media Coordinator, Intermediate (multiple
openings)Job ID606565LocationMarketing DepartmentFull/Part
TimeFull-Time**Favorite Job**Regular/TemporaryRegular**Workplace
Culture**NAU aims to be the nation's preeminent engine of
opportunity, vehicle of economic mobility, and driver of social
impact by delivering equitable postsecondary value in Arizona and
beyond.**Job Description**Northern Arizona University's Marketing
Department is seeking three (3) skilled and experienced Digital
Media Coordinator's to join our team. Reporting to the Assistant
Director of Marketing (website front-end), this position plans and
executes digital marketing initiatives on NAU's web properties,
with a primary focus on applying and maintaining Search Engine
Optimization (SEO) best practices through keyword research, regular
page audits, and the implementation of new content. Incumbents work
with a high degree of autonomy; mentor student staff; provide
guidance to Marketing Department clients; assist in client
consultations in assigned areas of expertise; and assist with
documentational support for best practices and processes.Search
Engine Optimization - 25%+ Strengthen NAU's organic search presence
by performing regular webpage audits to track keyword and page
performance and optimizing on-page content in accordance with SEO
best practices.+ Optimize web content for end user performance:
assure hyperlink integrity, image quality, and consistent page
layout.Content Planning and Publishing - 25%+ Contribute to online
content development by planning, optimizing, publishing, and
maintaining high-quality content across NAU web properties that
adheres to university web governance and brand standards.+ Review
and recommend edits to copy and content developed by NAU marketing
vendors for PPC, SEO, landing page, conversion rate, content
marketing, and web development initiatives.+ May design and develop
landing pages and provide other support for paid media
campaigns.Program and Resource Coordination - 20%+ Under the
Assistant Director's direction, collaborate with Marketing
Department, ITS stakeholders, and outside vendors to plan and
support new and ongoing web initiatives.+ Support Assistant
Director with coordination of day-to-day web team operations,
including project intake, task scheduling, resource tracking, and
project status communications.+ Coordinate with Marketing Dept
stakeholders, including project management team, client services,
and creative team.+ Mentor assigned student employees.Quality
Assurance - 15%+ Assist with quality assurance and user acceptance
testing for website updates in staging and production environments
to confirm page elements are accurate and functioning correctly.+
Verify web properties are compatible across browsers and mobile
devices.+ Troubleshoot technical issues related to the proper
display of content and website features.+ Ensure web properties
reflect 508 accessibility compliance.Internal Education and
Communications - 10%+ Assist with internal education efforts. May
include helping to develop webinars, internal training materials
and how-to guides, and/or client-focused best practices
education/resources.+ Support ongoing efforts to document and
communicate best practices, including web-related policies and
written procedures.+ May assist in developing internal
communications related to major website initiatives.+ May produce
and present reports and communications that interpret information
for key stakeholders.Other - 5%+ May assist with reputation
management-related monitoring and response.+ Other duties necessary
for the effective operation of the department.**Minimum
Qualifications**+ Associate or bachelor's degree in Marketing,
Communications, or related field.+ 2-4 years of relevant work
experience.+ Any combination of relevant education and experience
may be substituted for the educational requirement on a
year-for-year basis.**Preferred Qualifications**+ Certification in
web technology (WebProfessionals.org), HTML/CSS (W3 schools), web
accessibility (accessibilityassociation.org), or similar.+
Experience working in a higher education environment.+ WordPress
proficiency.+ Experience with 508 accessibility
compliance.**Knowledge, Skills, & Abilities**+ Intermediate
knowledge of routine digital media tools, processes, and concepts,
such as: Search Engine Optimization, web analytics & reporting,
digital content curation, user experience, accessibility, website
planning and architecture, photo and video editing for web
applications, digital advertising concepts, and relevant social
media applications.+ Proficiency in Google-Suite products including
Docs, Sheets, Slides, Data Studio, Drive, etc.+ Proficiency in CMS
platforms, such as WordPress, to publish web content.+ Proficiency
in Microsoft Office Suite (PowerPoint, Word, Excel).+ Skill in
implementing SEO strategies across multiple types of web
properties.+ Skill in writing for the web, including leveraging SEO
best practices and AP writing style.+ Familiarity with digital
marketing tools including Google Keyword Planner, SEMrush,
SEOquake, and Google Analytics.+ Skill in preparing media reports
and summaries.+ Strong attention to detail and accuracy of
content.+ Balances competing priorities.+ Demonstrates problem
solving, organizational, and analytical capabilities.+ Analyzes
non-routine situations and anticipates issues.+ Communicates
effectively.+ Promotes a diverse, inclusive environment.**COVID-19
Vaccine Requirement**As of 12/10/21, the Safer Federal Workforce
employee vaccination requirement is currently suspended pending the
outcome of a federal court-issued injunction. This injunction has
suspended the recent executive order issued by President Biden
requiring all employees of federal contractors to receive COVID-19
vaccinations. For current status of the vaccine requirement and/or
questions, please visit FAQs for Employee Vaccination Requirement
(https://in.nau.edu/human-resources/faqs-for-employee-vaccination-requirement-2/)
.**Background Information**Northern Arizona University requires
satisfactory results for the following: a criminal background
investigation, an employment history verification and a degree
verification (in some cases) prior to employment. You may also be
required to complete a fingerprint background check. Additionally,
as an employer in the state of Arizona, NAU is required to
participate in the federal E-Verify program that assists employers
with verifying new employees' right to work in the United States.
Finally, each year Northern Arizona University releases an Annual
Security Report
(https://in.nau.edu/police-department/annual-security-and-fire-safety-reports/)
. The report is a result of a federal law known as the Clery Act.
The report includes Clery reportable crime statistics for the three
most recent completed calendar years and discloses procedures,
practices and programs NAU uses to keep students and employees safe
including how to report crimes or other emergencies occurring on
campus. In addition, the Fire Safety Report
(https://in.nau.edu/police-department/annual-security-and-fire-safety-reports/)
is combined with the Annual Security Report for the NAU Flagstaff
Mountain Campus as this campus has on-campus student housing. This
report discloses fire safety policies and procedures related to
on-campus student housing and statistics for fires that occurred in
those facilities. If you would like a free paper copy of the
report, please contact the NAUPD Records Department at (928)
523-8884 or by visiting the department at 525 E. Pine Knoll Drive
in Flagstaff.**Salary**Anticipated salary range is $41,421 -
$51,776. Annual salary commensurate with candidate's qualifications
and related experience.**FLSA Status**This position is exempt from
the overtime provisions of the Fair Labor Standards Act (FLSA) and
therefore will not earn overtime or compensatory time for
additional time worked.**Benefits**This is a Classified Staff (CLS)
position. NAU offers an excellent benefit package including
generous health, dental and vision insurance; participation in the
Arizona State Retirement System; paid vacation and 10 holidays per
year; and tuition reduction for employees and qualified dependents.
More information on benefits at NAU is available on the Human
Resources benefits website
(https://in.nau.edu/Human-Resources/Benefits/) . Classified Staff
employees are in a probationary status for their first six months
at NAU. NAU is a tobacco and smoke-free campus. Employees offered a
position will be eligible for state health plans (including NAU's
BCBS Plan). New employees are eligible for benefits
(https://in.nau.edu/human-resources/eligibility-enrollment/) on the
first day of the pay period following their enrollment, after their
employment date. Employees will have 31 days from their start date
to enroll in benefits. Additionally, new employees will begin
participating in the Arizona State Retirement System, and the
long-term disability coverage that accompanies it, on the first of
the pay period following 6 months after the new employee's start
date.**Learning and Development**Your career at Northern Arizona
University includes the opportunity for professional development.
New employee on-boarding training
(https://in.nau.edu/Human-Resources/Required/) includes courses to
be completed within the first 30 days.**Immigration
Suppt/Sponsorship**NAU will not provide any U.S. immigration
support or sponsorship for this position.**Application
Deadline**February 2, 2023 at 11:59 p.m.**How to Apply**To apply
for this position, please click on the "Apply" button on this page.
You must submit your application by clicking on the "Submit" button
by midnight of the application deadline. If you need assistance
completing your application there are instructions available on the
Human Resources website (https://in.nau.edu/human-resources/) or in
person in the Human Resources Department located in Building 91 on
the NAU Campus - on the corner of Beaver and DuPont Streets.If you
are an individual with a disability and need reasonable
accommodation to participate in the hiring process please contact
the Office of Equity and Access at: 928-523-3312/TDD - 928-523-1006
or PO Box 4083, Flagstaff AZ 86011.**Equal Employment
Opportunity**Northern Arizona University is a committed Equal
Opportunity/Affirmative Action Institution. Women, minorities,
veterans and individuals with disabilities are encouraged to apply.
NAU is responsive to the needs of dual career couples.EEO is the
Law Poster and Supplements
(https://in.nau.edu/Human-Resources/Posters-Required-by-Law/)NAU is
an Employer of National Service. AmeriCorps, Peace Corps, and other
National Service alumni are encouraged to apply.
Keywords: Northern Arizona University, Flagstaff , Digital Media Coordinator, Intermediate (multiple openings), Advertising , Flagstaff, Arizona
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